Every activity a person does on Facebook is being recorded. Sometimes, Facebook seems to know more about you than you do. From your likes, comments, and online purchases, Facebook saves your data to better your browsing experience. Advertisements you see on your newsfeed are based on your social media behaviour. Hence, you need not have to find what kind of page, products, or services you need, because Facebook’s algorithm will do it for you.
As for those who are selling on Facebook, it is a great advantage. Being able to know where, when, and how to tap your target audience will save you a lot of time doing research on the field. Rather, all you have to do is to invest time on Facebook knowing where your target audience often engages. One of our friends did a great job with advertising black duck seat covers for mazda bt50 we asked him, how it was done. He said, every advertiser should ask himself following questions:
What’s a Facebook Target Audience?
Facebook has over 2.6 billion users on a global scale. Narrowing it down to your target market can be quite a challenge, but on a brighter note, Facebook comprehensively divided their audience into different criteria.
How Do You Set Up Your Target Audience?
Step 1: Go to Facebook Business Manager. On the upper left side, click on the Menu and select Audience Insights.
Step 2: Click on Starting Audience. Depending on your goal, Facebook will give you two options. One is Everyone on Facebook and the other is People Connected to Your Page. The first option targets a wonder range of audiences while the other is more of a specific niche.
Step 3: Narrow down your target audience using these criteria:
The location needs no explanation. It is pretty much the niche based on your country, city, or region.
Demographics encompass age, gender, marital status, income, etc., these factors will identify your specific target consumers. Being able to highlight these aspects, you can now easily tailor your ad to reach the right audience.
This criterion is even more specific which can help you create marketing schemes that will effectively catch the attention of your target audience.
Facebook also filters an even more extensive audience by identifying what kind of product users usually check on Facebook.
How Do You Find Your Facebook Target Audience?
Determine your target audience by researching their history data, trends, and by surveying your existing customers. Also, reviewing psychographics and demographics will give you a more specific target to find the right pages, events, and other Facebook sections that your target audience often engages.
What are Helpful Hints for Facebook Audience Targeting?
Three New “Ad Relevance Diagnostics:
- Quality ranking
- Engagement rate ranking
- Conversion rate ranking
These diagnostics will help you create an ad that will serve its purpose well. It can significantly improve your online presence and earn more audience that can eventually turn into customers. With the right engagement, your product on Facebook can garner attention from the right people.